Dr. Keld Jensen

Dr. Keld Jensen is an internationally recognized negotiation expert, bestselling author, professor, and business advisor who has spent more than 25 years studying what separates average negotiators from exceptional ones. He is the creator of SMARTnership™ and NegoEconomics™, methodologies designed to move negotiation beyond traditional win-win thinking and toward measurable value creation, trust, and better deal architecture. Keld has written 27 books published in 38 countries and 17 languages, reaching more than three million readers worldwide. His latest work explores the rapidly changing relationship between artificial intelligence, human behavior, trust, and negotiation. His research has involved more than 35,000 negotiators across more than 30 countries, and his work has been used by organizations including Google, Chevron, ConocoPhillips, Bechtel, Rolls-Royce, Lockheed Martin, DHL, Siemens, and governments around the world. Before dedicating his career to negotiation, Keld was CEO of a publicly traded technology company, giving him a practical perspective on negotiation from both sides of the table. He has negotiated, advised, and taught in complex commercial environments where the outcome is measured not by theory, but by real financial results. Today, he works with executives, commercial teams, procurement leaders, and organizations around the world to challenge conventional negotiation thinking and answer a simple question: How much value are we leaving on the table because we are negotiating the way we always have? Keld brings research, commercial experience, provocative thinking, and practical tools to the stage — giving audiences ideas they can use in their very next negotiation.